3 questions that 2019 left me with

I LOVE doing year-end reviews because it allows me to automatically capitalize on what I've learned. It's a time to pause, observe, reflect, and see what I've done and where I'm going with my decisions.

This year left me with 3 key questions to reflect on:

1) From what place do I generate?

Effort. 2019 made it clear to me that I don't like to make an effort. That doesn't mean not working hard, pushing everything to make things happen, and working until exhaustion, but the culture of effort in which we are immersed considers this word grandiose and necessary, condemns those who "don't make an effort," mocks those who find things easy, views talent as a "one in a million" thing, and distances itself from the possibility of also discovering one's own. Effort is the enemy of change. When something isn't happening, we strive for it to happen, and sometimes we don't realize that by changing the components of the equation, things might be easier. Heraclitus said, "Nothing is permanent except change." This year, I let go of everything that required an effort that distanced me from my essence. I remembered that the best experiences I had were those that happened effortlessly, naturally, after following the decisions I made intuitively... and I decided to return to that state. I've found myself facing uncertainty again and we're working on becoming friends.

We changed from the bottom up @marcasquemarcan , we mutated until we found the identity that best represents us, the way of being and doing that most closely matches what we feel, and we realized that we share a very specific and profound vision. We learned to work not from effort, but from what we feel resonates, and that in itself entails a great deal of internal learning and focus. Testing, modifying, discarding, maintaining, growing—a constant process of iteration until we refined what best represents us. This process brought us closer to incredible people, #brands , and projects, with enormous #potential to generate #positiveimpact and paths to build together.

Purity is glimpsed in uncertainty. In letting go of the desire to manipulate and control, the most authentic self emerges.

2) Am I developing my potential?

Potential: 𝙃𝙤𝙬 𝙩𝙝𝙖𝙩 𝙬𝙞𝙡𝙡 𝙘𝙖𝙪𝙨𝙚 𝙪𝙨 𝙨𝙪𝙛𝙛𝙚𝙧𝙞𝙣𝙜 ...�𝙥𝙥𝙤𝙞𝙣𝙜 𝙬𝙞𝙡𝙡 𝙣𝙤𝙩 𝙘𝙖𝙪𝙨𝙚 𝙨𝙪𝙛𝙛𝙚𝙧𝙞𝙣𝙜. When we created the concept #SocialPotential (the ability that all people have to generate #positiveimpact ), we knew that the concept itself had enormous #potential . Saying that we have Social Potential moves away from the place of hero or heroine to people who are dedicated to carrying out #impact , #sustainability , and #solidarity initiatives and holds up a mirror to the viewer. Social potential gives us the possibility of being able to contribute from our place and shows us that it is something inherent to all human beings. My #socialpotential has to do with who I am and what I do, with the instinct that is born in me to connect people so they can #empower each other and to accompany #entrepreneurs and #brands to rebuild from a different place. But it also applies to my actions and decisions. I set out to generate a greater positive impact in my daily life. I learned more about #sustainability , reduced the amount of waste I generate, bought from more brands with shared values, adopted better habits, and encouraged people around me to do the same. Social potential is within us. With @maitemorenougarte , we created a process with tools, content, and methodology so that people can discover how to generate positive impact and create a map, a course of action to align their entrepreneurship, their profession, or their daily lives with their Social Potential. A stage of deep introspection and another of building that potential are a key combination to align intentions with actions... and the results are incredible. Social potential completely permeated me this year and left me with the second question: In the areas in which I move, am I developing my potential? Do they nourish me? I invite you to check what the areas in which you move (profession, relationships, hobbies, etc.) contribute to you and decide what you are going to maintain and why for the next year.

3) What do I spend my time on?

Time𝟷. 𝚖𝚘 𝙾𝚙𝚘𝚛𝚝𝚞𝚗𝚒𝚍𝚊𝚍, 𝚘𝚗 𝚝𝚘 ... Isn't it crazy that we talk about "I have more time" or "I don't have time" when in reality, time isn't something we 𝓉𝑒𝓃𝑒𝓂𝑜𝓈? When we're on autopilot, time flies. In the blink of an eye, we go from January to December, and we don't even know what we did or how we did it. Last year, it suddenly caught me off guard, and this year, I said, "Stop!" I went into manual mode and started rearranging what was bothering me, the things I felt weren't worth my time. Every second we invest involves attention, energy, and awareness in what we're doing. We're creating realities all the time, whether we're aware of it or not. Every thought we choose to entertain, every emotion, every action, every decision, happens in a continuous present that defines our future. Sometimes we're surrounded by so many distractions and stimuli that it's difficult not to stray from what's important. When we step back, it's essential to pause and observe what feels good for us, what nourishes our spirit, what we enjoy and sometimes don't do because "we don't have time." We have to stop being victims of time and take responsibility for the decisions we make when investing it. Investing involves a conscious decision and a commitment. If we see time as something we invest in every moment, we stop procrastinating so much, getting distracted, receiving stimuli that don't nourish us, we learn to say no more often and follow what our intuition tells us to do. This year, I became more conscious of how I invested my time... what do I generate with my work time? What do I do in my free time? Who do I spend time with? These are simple things, but sometimes we don't ask ourselves these questions and we miss the opportunity to nourish ourselves more with the same time we always have. This question was very much on my mind this year, but I'm going to ask it to continue to be with me. How do I invest my time? Have you ever had it done?