Hello! Let me tell you a bit more about my journey
For many years, I struggled to explain exactly what I do. Today, I can sum it up in one word: connect.
I help people connect with their essence and communicate in a way that inspires—through processes of personal and commercial brand creation. I design experiences and spaces where people can connect with others who can empower them and amplify their impact.
In more formal terms: I facilitate the creation of brands with positive impact and connect people within Impact Ecosystems.
It all started with a great emptiness
At 19, I lost a dear friend unexpectedly. It shook me to my core, leading me through a deep process of grief and questioning.
What is the meaning of life? Does it even have one? Why am I here? What is my mission?
At that time, I was studying advertising. That deep emptiness led me to connect with an NGO, TECHO, where I discovered a part of myself I didn’t know existed.
As a volunteer, my role was to advise micro-entrepreneurs from vulnerable settlements, helping them improve their businesses. That’s when my obsession began—creating tools that were easy to use and delivered tangible results. I started experimenting with branding, working with people who had no prior knowledge of marketing or advertising.
I built a community of over 700 advertising professionals and creatives focused on empowering entrepreneurs to improve their businesses and quality of life.
I called it Marcas que Marcan (Brands that Make a Difference).
In the middle, I discovered the concept of SOCIAL ENTERPRISE, and I knew this was my path
At 22, I moved to India alone.
It was such an extraordinary experience that I ended up staying for two more years—and I still return frequently.
In my first year, I worked at a digital marketing startup that sold courses on Indian mythology applied to everyday life. I learned how digital content breaks barriers, giving people tools to transform their lives. The idea of using storytelling to help people integrate ancient wisdom into their daily routines fascinated me.
I lived in a house with 10 people from different countries—a truly unique experience.
Before my second year in India, I immersed myself in studying Social Enterprises, which led me to apply for a scholarship on Social Enterprises and Inclusive Business at HEC Paris.
After France, I went to Bangladesh to intern at the Yunus Centre with Muhammad Yunus, then to Nepal to visit a Social Enterprise empowering women and promoting renewable energy… and from there, I returned to India.
Back in India, I connected with Fair Trade India, the national network of Fair Trade-certified enterprises. Together, we conducted research on how Fair Trade adds value to Social Enterprises.
I interviewed dozens of business leaders, travelled across different cities, and in exchange, I provided branding and communication consultancy to several Social Enterprises. A true win-win!
That’s when I realised that Social Enterprises don’t exist in isolation—they thrive thanks to their Impact Ecosystem, which supports and propels them forward.
I returned to Buenos Aires with uncertainty, but a clear mission
I founded my own Social Enterprise: Marcas que Marcan (Brands that make a difference) or MQM.
We started by facilitating workshops and training in low-income neighbourhoods, working with NGOs, governments, and Social Economy organisations to help small entrepreneurs build brands that strengthened their businesses and connected them with their purpose.
We soon realised that branding is deeply emotional—the process helped people value themselves more, beyond just improving their sales.
As we grew, we specialised in branding for Social Enterprises and Impact Businesses, understanding that their challenges differ greatly from traditional brands.
We have facilitated Branding for Positive Impact workshops worldwide, working with organisations like Yunus & Youth, Ashoka, SantanderX, among others. We have also provided branding and conscious marketing consultancy to leading brands in the Impact Ecosystem, collaborating with multilateral organisations such as UN Women, UNHCR, and UNICEF, helping networks and communities create brands that represent their identity and amplify their impact.
We also developed projects to reshape narratives and mobilise communities, like ENCONTRAR, and organised action-driven events such as T+ACTIVA, a day dedicated to waste collection and connection with the Impact Ecosystem.
From 2025 onwards, our focus is on empowering changemakers. We aim to help personal brands grow and support Social Enterprises and Impact Businesses in transforming their communication, to multiply their reach and positive effect.
Our agency is verified by People and Planet First.
At the same time, I felt the need to reconnect with India in some way, and that’s when my partner Vir came into my life.
We created EKHOS to connect ecosystems.
We both had seen the same thing: India’s Impact Ecosystem was key to the success of Social Enterprises.
With that conviction, we founded EKHOS, with the bold mission of connecting Impact Ecosystems, particularly between Latin America and India.
We started by teaching and training on Social Enterprises in universities, companies, organisations, and events—at a time when hardly anyone was talking about them.
In 2017, we launched immersive trips to India’s Impact Ecosystem, taking individuals eager to experience firsthand what we had discovered there.
India has one of the most developed Impact Ecosystems in the world, with over two million Social Enterprises.
We also organised meetings between Impact Ecosystem players in Argentina, strengthening connections and synergies.
When the pandemic forced us to pause our trips, we joined forces with 60 organisations to support social entrepreneurs, which later led to the creation of Red Impacto Latam, where we have led the partnerships area and now serve on the advisory board.
We then developed La Ruta del Impacto Argentina and expanded our connections to the UK’s Impact Ecosystem.
We became People and Planet First’s official allies in Latin America, aiming to bring more organisations into the network. We also provide consultancy on improving collaboration within organisations and across the Impact Ecosystem.
We created GIBEF—the Global Impact Businesses and Ecosystem Forum—a space that brings together ecosystem leaders from Latin America, India, and the UK.
Between 2025 and 2032, our focus is on strengthening global connections, creating more opportunities between ecosystems, and fostering international collaboration that amplifies impact.
You will always find me in motion
Beyond EKHOS and Marcas que Marcan...
I teach at Universidad Austral, leading the Sustainable Brand and Product Management class alongside Paz D'Amico and Sofi Cirnigliari.
I live in Tandil, but every year, my family and I spend a few months in England visiting my mum.
In collaboration with El Eco TV, a local media outlet in my city, we created the "Empresas con Impacto" section, where I share insights into my work.
I’m a mother—a role that defines me and brings me endless joy. My family is my world.
I love travelling—I’ve had the privilege of visiting more than 30 countries.
Sports are my best ally for mental health—I’ve been doing CrossFit for nearly 8 years.
I’ve spoken at conferences worldwide, and I’ve learned to truly enjoy it.
Let’s Connect!
